Here’s a delightful voice marketing effort from the legendary Stubb's BBQ on Alexa. Strong brand, creative use of voice - great start with voice branding here. Archival recordings bring the figurehead C.B. Stubblefield to life for a warm interaction right in the customer’s kitchen. This celebrates the brand’s 50th anniversary (Stubb’s first restaurant in Lubbock, TX opened in 1968).

Click here for my 6-minute podcast for more analysis of this fun voice marketing effort by Proof Advertising in Austin, TX.

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GET THIS DAILY FLASH BRIEFING ON YOUR ALEXA DEVICE (OR ANY SMARTPHONE):

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