The main ideas in this week's show:

1. Stuff weighs you down.
2. Data is precious. Protect your own and don't ask your customers for more than you need.
3. Transparency is so key in business. Consumers can smell anything less.

Credit: "It's Just a Couch" Clip from American Beauty (1999) - watch full clip here.

Hear this Flash Briefing by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search "Beetle Moment" under Skills in your Alexa app, or click the big black graphic below).

Listen here (evergreen mp3) - length: 4:33

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