015 - Why Voice First and Smart Speakers Are a Marketing Must
What is Voice First?
Topics:
Position Zero or bust
Voice search
Speech recognition
Alexa Flash Briefing
Smart speakers
Alexa
Amazon Echo
Google Home
Transcribing all of YouTube automatically
Carl Jung and the collective unconscious - how this applies to indexing our global speech
“Marketing is three things: direct response, and PR; the rest is just tactics.” - Bob Knorpp, host of The BeanCast
Mentioned on the show:
See my YouTube video: Why You Should Create an ALEXA Flash Briefing | MARKETING Your BRAND
Voice Tech Podcast with Carl Robinson: Perception of Smiles in the Voice, with Pablo Arias, IRCAM (here's what I tweeted about this neat show)
Moz Podcast: The Science of Voice Search, with Neil Martinsen-Burrell
Google Duplex:
Further reading:
Voice First: The Future of Interaction? by Kathryn Whitenton
How do you optimize content for a voice-first world? by Sherry Bonelli
Voice-First Devices Are The Next Big Thing -- Here's Why by Ilker Koksal
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