In this episode, Emily and Robert Sofia, CEO of Snappy Kraken, talk about how to have a unique voice on social media and what that really means.
073 - Mikal Abdullah: Problem Solving With a Jiu Jitsu Master
Mikal Abdullah is an entrepreneur, Brazillian Jiu-Jitsu coach, and competitor, founder of Aces Jiu-Jitsu Club, U.S. Army Veteran, and professional fighter. Mikal’s diverse background makes for some very interesting conversation in this latest episode. Emily and Mikal talked about an array of topics including: entrepreneurship, problem-solving, branding, the military mindset, leadership, and more.
069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage (VIDEO)
What makes a good podcast? How about a great podcast? In this episode, Emily and Steve discuss the best ways to create a valuable message to grow your podcast audience as well as how companies should be approaching podcasting as a new form of content marketing. They also discuss emerging opportunities with audio content and voice assistants like Alexa, Google Assistant, and Siri.
054 - Will You Use One Voice Assistant or Many? Dave Kemp and Katherine Prescott
Listen anywhere:
Topics:
Whether should brands create their own mini voice assistants like Beeb - which kind of brands should consider this? Katherine explains
The newly announced Interoperability Initiative will strive to ensure that voice activated devices will work with multiple digital assistants like Alexa and Siri at the same time.
The two camps regarding what the voice-first future holds:
A) People will mainly interact with just one assistant (see Adam Cheyer, co-founder of Siri Inc.)
B) We will all use multiple voice assistants
C) A middle ground of master and mini assistants - Dave explains how Alexa could launch Beeb (BBC's assistant) or Spot (Spotify's assistant) - and Beeb would be the master of that smaller domain / use case, making a better overall experience
Alexa eventually functioning as an App Store - but for voice
Plus, how devices like Echo Buds and Echo Frames fit in to a world of mini voice assistants
What is the potential of Echo Buds to allow us to access web content we have never thought of as audio enabled?
Echo Frames could be quite powerful to usher us into a world where the input is pure voice but the output/response is multimodal (visual and audio) - Katherine makes a great point here
Get in touch with Dave and Katherine:
Dave Kemp, Business Development Manager at Oaktree Products, Inc.
Katherine Prescott, Founder & Editor at VoiceBrew